Generating leads is one of the hardest aspects of any business. That’s because it’s not just about getting as many people as possible through the door – you want your leads to be of a high quality. That way you can nurture them, and turn leads into sales.
If you’ve been struggling to generate leads, don’t worry just yet. There are plenty of lead generation ideas available to you, many of which are easy to implement. With that in mind, below you’ll find four such ideas that really work.
Making Blogging a Core Component
One of the best things you can do for lead generation is become a prolific blogger. Frequently writing blog posts provides several benefits to your business, but the main one is lead generation. Here’s how it works:
First, you write a blog post related to your niche and post it on your website. It could be an article about how your product works, how it compares to other products, or even just a helpful related guide. For instance, if you’re providing a software aimed at helping entrepreneurs, you could write a blog post about how entrepreneurs can motivate themselves. It doesn’t matter what you write about, as long as it’s helpful and related to your business.
With this blog post, you’ve now given yourself one more avenue in which you can be discovered. If this post ranks well in search engines, someone who might not have otherwise heard of you will now visit your site. This post might also get shared through social media, putting your business in front of even more people.
But not all blog posts have to be on your own site. You can write blog posts and post them on other sites related to your niche. Doing so introduces you to a new audience, while simultaneously giving you a backlink to your website, which is great for SEO.
Blogging is at the core of any successful inbound marketing strategy, and when used correctly, can generate you a lot of leads. If you’re not already blogging consistently for your business, consider starting or hiring someone to do it for you. To get started, here are some of the most popular blogs for you to emulate.
Connect with Industry Influencers
A great way to generate leads is by having popular people within your niche – called influencers – promote your product. These are people who have large social media followings, typically comprised of your target audience. By getting one of these influencers to share information about your business, you are putting yourself in front of a large amount of your ideal audience.
So, how do you go about getting them to promote you? There are a few methods you can try. First, simply try connecting with them. Send them a message through a social network or by email and introduce yourself. Tell them what it is you like about their work or products, then mention what you’re doing. If you think your product or service is something that might interest them, offer to send them a sample or test product. You may find that they love your product and are more than willing to tell their followers about it.
Another option is to mention them in your blog posts. If they have a product you like, or shared some useful insight on their own website, write about it. Then, after you publish it, thank the person publicly or let them know you mentioned them. In many cases the influencer will write back, or let their own followers know that they were mentioned in your post.
Use Pop Up Messages
When someone enters your site, you only have a few seconds to grab their attention. If they don’t quickly find what they’re looking for or something that interests them, they will find another site to browse. A great way to quickly grab your reader’s attention is with a pop up message.
A pop up message can be used to promote a wide variety of things. For example, you could use it to ask people to join your mailing list, tell them about your new product, direct them towards your donation page, or even provide them with a discount on their next purchase. In terms of lead generation, you can use a pop up message to convince a visitor to stay on your website a little longer, and hopefully provide you more information about themselves.
Adding a pop up to your website is typically pretty easy. This is especially true if you’re running a CMS like WordPress, as there are plenty of great WordPress plugins out there that add a ton of features to your site. However you’re running your site, look into how to add pop ups and see how much work is required.
Then experiment with different types of pop ups and see if it changes your lead generation numbers at all. Just make sure you don’t overdo it, and that your pop up is providing some type of value to the reader.
Play Hard to Get
Finally, a great way to attract high-quality leads is by making your potential customers think they are going to miss out on something good. Let’s say you’re about to launch an amazing new service. However, you don’t have the ability to take on too many clients. When you promote your service, you can either tell people that the remaining spots are almost filled up, or that they can be added to a waiting list for when future spots open.
By making your product or service scarce, you make it more desirable. If people think your service is in high-demand, they will be more willing to give you their email address in exchange for a chance at your product or service.
Think Outside the Box to Generate Leads
If you want to generate leads you could stick to the old methods of cold-calling or posting ads online. However, if you think outside the box a little, and put into place some more modern strategies, you’ll likely find that you’re able to attract a lot more leads.
Hopefully the list above will spark some ideas of your own, and before long the leads will come pouring in. Just remember to always try new things and to look out for new opportunities. You never know which methods will work for you, so it’s best to try as many as you can, then measure the results. If you can do this, you should have no trouble generating leads.
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.