The Minister of Information and Culture, Lai Mohammed, says Nigerian brands like Guinness which run adverts during forei

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The Minister of Information and Culture, Lai Mohammed, says Nigerian brands like Guinness which run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
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The minister further stated that brands that create their adverts abroad but broadcast them on CNN and other international stations broadcasting in Nigeria will pay a fine of N100,000 each time such adverts are run.
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Mohammed said this was one of the rules included in the Broadcasting Code which has been rejected by many in the industry.
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The minister said on NTA’s ‘Good Morning Nigeria’ programme on Monday that this was the only way to help the local league thrive.
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He said, “Let’s assume you have brought in La Liga, and during the matches, Guinness is advertised, we will compel you, we will compel Guinness to also advertise when we are playing a local league. That is the only way we can grow this industry but as can be expected, we have had very few supporters.”
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He said in the event that the brand wants to run the advert on a local station like NTA, the brand would pay a N100,000 fine each time it is broadcast.
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Mohammed added that adverts promoting Nigerian brands must be directed and authored by Nigerians inside the country.
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The minister said “If you do an advert in South Africa, you put it on CNN and we look at that advert and we see that the advert was not made in Nigeria but actually made in South Africa, or you see that five times a day, it is on CNN, you pay half a million to us. The half a million will go to the Content Development Fund.”
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He further stated that the NBC had been asked to implement a regulation mandating exclusive licensees and broadcasters to share exclusive rights with other broadcasters.
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Mohammed said this policy would ensure that Multichoice would no longer have the monopoly of broadcasting the English Premier League.
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The Minister of Information and Culture, Lai Mohammed, says Nigerian brands like Guinness which run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
.
The minister further stated that brands that create their adverts abroad but broadcast them on CNN and other international stations broadcasting in Nigeria will pay a fine of N100,000 each time such adverts are run.
.
Mohammed said this was one of the rules included in the Broadcasting Code which has been rejected by many in the industry.
.
The minister said on NTA’s ‘Good Morning Nigeria’ programme on Monday that this was the only way to help the local league thrive.
.
He said, “Let’s assume you have brought in La Liga, and during the matches, Guinness is advertised, we will compel you, we will compel Guinness to also advertise when we are playing a local league. That is the only way we can grow this industry but as can be expected, we have had very few supporters.”
.
He said in the event that the brand wants to run the advert on a local station like NTA, the brand would pay a N100,000 fine each time it is broadcast.
.
Mohammed added that adverts promoting Nigerian brands must be directed and authored by Nigerians inside the country.
.
The minister said “If you do an advert in South Africa, you put it on CNN and we look at that advert and we see that the advert was not made in Nigeria but actually made in South Africa, or you see that five times a day, it is on CNN, you pay half a million to us. The half a million will go to the Content Development Fund.”
.
He further stated that the NBC had been asked to implement a regulation mandating exclusive licensees and broadcasters to share exclusive rights with other broadcasters.
.
Mohammed said this policy would ensure that Multichoice would no longer have the monopoly of broadcasting the English Premier League.

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